Nowadays, the use of social media is growing extremely in large rate. With the rise of social
media; many small business have alter their operational strategies to adapt.
Social media have affected business of all sizes in several ways. By using social
media, business makes their brands more personal, market their products
differently and communicate with customers in new ways. Over the past decade,
marketers have increasingly turned up to social media networks like Twitter,
Linkedin, Facebook etc to create buzz around their products.
Social media websites such as Facebook, Twitter, Pinterest
and Linkedin represent a large opportunity for business to grab the attention
of customers while simultaneously building a brand image. There are plenty of
tactics that business can employ to do this including the creation of brand
profiles on social networks such as Facebook fan pages and creative advertising
through branded podcasts and applications, also known as apps. Everyday, for business
we are using social media as a tool to help increase brand awareness, engage in
conversations, gather feedback from customers, and influence purchasing
decisions. Business knows that consumers
are using the social media to gather information and make informed decisions
about a product or service.
Marketing
Business is always finding a new ways to implement
their marketing strategies through social media. Prior to the development of social
media platforms, business relied on fliers sent through the mail, television
commercials and word of mouth. While these marketing tactics are useful and the
business can now use social media to instantly inform consumers about sales,
the arrival of new products and exclusive promotions. Consumers can connect
with their favorite retailers online to stay informed about new developments.
Influence
When creating a social media marketing strategy, it is
worth thinking very carefully about who is being targeted. There will be people
within your social networks who may not necessarily be customers, but who
nevertheless can have a massive impact on your marketing efforts.
Communication
Social media also affects the retail businesses communicate
with their customers. Instead of calling the store, writing a letter or sending
an email, most of the customers prefer to communicate with their social media
profile. Customers may send private messages to the business, or they may post
information publicly. Customers can use social media to provide both positive
and negative feedback about the service or products. If a customer posts his
information through online, it can affect the opinions of other consumers who are
connected to the business profile. It is important for small business to be
aware of reviews and other details posted in online. Responding quickly on social
media, can resolve a customer problem and can actually foster loyalty, improve
the company's reputation. Companies can see the negative and positive reviews
about their products or services, so that they can able to understand about the
product or services more. By utilizing social media effectively, business companies
can reach out to unsatisfied customers directly, within their own social media
environment and helps to find innovative ways of improving the product or
service they have on offer.
Branding
Social media affects the way customers perceive a
business's brand. Before social media became popular, most of the customers
considered businesses to be an impersonal entity. However, social media opened
up a new level of dialogue between the business and its consumers. The type of
consumers who connect with a business using social media influences the way
other potential consumers perceive the business's brand.
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